Online Customer Engagement Essay Example | Topics and Well Written Essays - 1000 words

Online node Engagement - Essay ExampleThis can also be referred to the social phenomenon facilitated by the extensive implementation of the internet in the late 1990s and captivating off by means of the procedural improvements in link speed (broadband) in the decade that trailed. Online Customer commitment is qualitatively dissimilar commencing the fight of consumers offline.This picky project leave be of help as it depart allow the organizations to counter react to the elementary changes in the clients behaviors that the internet has brought forth. It will also avail the solution to the high level of the incompetence of the utilisation break off and replicate, broadcast model of promoting (George 1990, pg20). With this report, it will also provide the readers with the knowledge about the consumers behaviors so as to en fitted them to know how to deal with their clients in order to be able to provide them with the tolerate products and services that they do need.From the ot her investigateers, it has been proven that, the relationship of an organization with their clients during marketing affects their way of behavior. This can also be said that, customer engagement is directly proportional to the customer behaviors as well as the relationship marketing. This is so because, with consumer engagement, it commits the clients and thus able to evaluate their behaviors.2.0 RESEARCH QUESTIONS For this project to be termed to be successful, it has to converge some of the requirements. Thus it will be required to serve well some questions such as1. What atomic number 18 some of the consumer behaviour that is related to the online consumer engagement2. How do the online consumer engagement relate to the marketing strategy utilise by an organisation3. Why do the managers of the organisations have a preference on the online consumer engagement as compared to the offline one4. Which relationship does consumer behaviour have with the marketing strategy of the o rganisation5. What are the significance of the consumer engagement3.0 OBJECTIVES The project will be focused on some of the aspects so as to be able to attain its objectives. These objectives will be attained through the questions that have to be answered at the end of the project. These will include1. To know some of the consumer behaviours that are related to the online consumer engagement2. To institute the association connecting the marketing strategies and the online consumer engagement.3. To engraft the advantages of the online consumer engagement compared to the offline consumer engagement.4. To establish the relationship between consumer behaviour and marketing strategy in any stipulation organisation.5. The importance of the consumer engagement.4.0METHOD This will entail the way and the techniques that will be used in the research and the way in which the data will be collected so as to get the dead-on(prenominal) report for the research project. This will comprise of 4. 1 RESEARCH DESIGNThis is a qualitative research. This is because it entails the use of the nonrandom selection of the sample size and it is also based on the targeted population in the community which will comprise of the digital marketing community. To be able to get the information from the organisation, they will have to answer a number of questionnaires. The questionnaire will be as followsQuestionnaireInstructionTo be filled